Modular Home Marketing: A Compact Guide

Investing in real estate could be one of the most promising ways to make big money. This is true since it's a booming sector now as more and more people look forward to owning properties.

You can invest in real estate in various ways. One of them is by constructing and selling homes, specifically modular ones. These are houses constructed in the factory and then transported to the buyers' locations.


Most people prefer modular homes because they're cheap compared to constructing a house on-site. Apart from that, the buyer has more freedom in selecting designs. Therefore, starting a modular home business lets you connect with many customers to generate revenues.

While that's true, you'll likely face stiff competition in the market. This is true since there are several other people or companies providing services like yours. However, all isn't lost. You can leverage the power of marketing to connect with target customers and outshine other sellers in the market.

This article explains what modular home marketing is and some strategies you can implement to connect with clients.

Prefab ADU - Accessory Dwelling Units, California

About Plant Prefab
About Sarah Rosenhaus Interior Design

2 Bedroom Metal/Wood Prefab Modular House, Chile

Drawings / Floor plans
About Dx arquitectos

Architecture: Dx arquitectos, Roberto Mercado and Diego Pitters
Bedrooms: 2
Area: 100 sqm (1076 sqft)
Collaborators: Laura Catra, Amalia Cabezas
Builder: Metalcop Ltda.
Materials: metal structure and wood
Photo credit: Pablo Blanco
Location: San José de Maipo, Chile
Project Year: 2017
Construction Year: 2018

Description by architects

This project responds to the need to build a 2 bedroom modular house for a couple in the town of San José de Maipo.

As key requirements, the need for flexible spatiality was established, which would enhance the views of the property and that the implementation of the modular house respond to a prefabricated system that minimized the work on site.

In response, a program with two bedrooms, two bathrooms, a loggia and a living-dining room with an integrated kitchen is proposed. The program is developed in a volume that has its longitudinal faces with absolute transparency in the east-west direction.

As a construction method, 3 fully enabled modules are executed in Santiago, which were moved and assembled on the ground to shape the final volume.

The construction time in plant was 8 weeks and assembly, 3 weeks.

The approximate cost of the 2 bedroom prefab modular house is around 28 uf/sqm, VAT included.

Modular Timber Structures

5th International Conference on New Advances in Civil Engineering (ICNACE 2019) doi:10.1088/1757-899X/800/1/012033

D Kuda1*, M Petrickova1

1 Department of Engineering, Faculty of Architecture - Brno University of technology, Porici 273/5, 639 00 Brno, Czech Republic


Abstract. Related to sustainability movement and minimizing the carbon footprint, timber structures are becoming more attractive. Wood, as main structural material, offers many benefits relate mostly to economic and ecological aspects, compared to other materials as steel or concrete. On the other hand, physical characteristics of wood complicate the usage of a timber for high-rise or large-span structures. It brings a new challenge for architects and engineers to deliver feasible solution for usability of timber, despite its features. One of the possible solutions could be implementation of CLT (Cross-Laminate Timber) panels in structural systems developed earlier for buildings made of prefabricated concrete slabs. SOM in cooperation with Oregon State University are currently testing composite slabs made of CLT and thin concrete layer reinforcing the wood and protecting it from fire. Although the system solution looks promising, and could bring the result, slabs limit using of the space in layout. On the other hand, frame structures would be much more efficient. This article comes up with an idea of modular frame structure, which could help to solve the problem. The scheme is based on “gridshell” type systems, where rods form a more efficient shell for dealing with stress forces.

1. Introduction
2. Case studies
3. Possibilities for high-rise modular timber buildings
4. Fractals
5. Fractal modular system
6. General theory of structures for high rise structures
7. Geometry
8. Application
9. Conclusion

Why Should You Hire A Real Estate Agent Before Buying A Home?

Buying a prefab or modular house can be one of the most thrilling yet overwhelming experiences for many people. And since it’s a significant purchasing decision, it only makes sense to get enough support and expert advice. Especially if it will be your first modular home purchase, you may lack knowledge about the nuts and bolts of this process. Thankfully, real estate agents are available to help and support you through.

Advantages of Modularity Applied in Architecture


Raquel R.S.C. Silva1, Inês D.D. Campos2

1 Department of Civil Engineering and Architecture, University of Beira Interior, Calçada Fonte do Lameiro, 6200-001 Covilhã, Portugal
2 Department of Civil Engineering and Architecture, University of BeiraInterior, Calçada Fonte do Lameiro, 6200-001 Covilhã, Portugal & CIAUD,Lisbon School of Architecture. Rua Sá Nogueira, Polo Universitário, Alto da Ajuda, 1349-055, Lisboa, Portugal.

1. Introduction
2. Modularity in architecture - what is it and what are its advantages
3. The modular system - concept, materiality and constructive solutions "Puzzle house"
4. Results and discussions – prototype
5. Conclusions

Abstract. This article intends to explore the concept of modularity, namely its advantages in the application to architecture projects. The world is constantly evolving, there are new needs, and architecture has to know how to respond to it. The choice of this topic rests on a very current theme - although modularity in architecture is not a recent concept, its use is becoming more and more widespread at an increasingly frenetic pace, in which time is quite valuable. Modularity is an interesting concept because of its effectiveness. There are many advantages of this working methodology - which begins at the design stage and is later reflected in its execution - and, therefore, this is an increasingly studied, developed and applied subject. When well applied, the use of modular systems proves to be quite effective. Planning is the keyword which ultimately translates into optimizing the time spent on a project and its execution, thus reducing expenses, through premeditation of problems, and the waste of raw material. The modular architecture is a very functional and appealing concept. Through a practical example in the application of the system in the rehabilitation of a street store to transform it into housing, a closed modular system – thought to be applied in rehabilitation works – is used in order to demonstrate these same advantages. This system consists of all the necessary parts for the rehabilitation of a space – a structure for the floor, the walls and the ceiling, and also includes all technical equipment – without being dependent on other constructive systems and with the advantage of being flexible and non-invasive. This article aims to raise the interest of the scientific community in this subject and to encourage the study and the application of modularity in the day-to-day practice so that in the future its use becomes the most common technique and not the exception.

4 Things To Ask Your Future HVAC Service Contractor

Heating, ventilation, and air conditioning (HVAC) form an integral part of modern modular homes. It's a system used in moving air between outdoor and indoor areas. The primary purpose of an HVAC system is to maintain desired temperatures in a room. For instance, you can adjust it to warm your house in the winter and cool it in the summer.

After purchasing the HVAC system, you need to install it professionally. You can do the work by yourself. However, you can reap more benefits by hiring a service provider. Doing so will also give you more time to focus on other important matters.

How To Make Your Air Conditioning System More Reliable

In most prefab and modular homes, the air conditioning system makes a significant contribution to your monthly utility bill, especially during the summer season. Many homeowners have a common question about making their conditioning system more reliable and efficient.

High Horse Ranch Prefab Modular House, California

The living-dining-kitchen space and attached patio are the social center of the project and overlook the expansive southern view.

About KieranTimberlake
About Moderna Homes
About Bent Level Construction

Project: High Horse Ranch
Architect: KieranTimberlake
Main house area: 2,580 square feet
Two guest cabins area: 290 square feet
Year: 2016
Builder / General Contractor: Buckeye Construction, Moderna Homes
Location: Willits, California
Structural Engineer: CVM
Civil Engineer: Adobe Associates
Lighting Design: Sean O'Connor Lighting
MEP Engineering: Engineering 350


AIA California Council Merit Award
AIA Pennsylvania Honor Award
AIA Philadelphia Merit Award

Description by architects

How can we orchestrate an intimate experience of nature while treading lightly on wild terrain?

Accessible only by winding gravel roads, the site for High Horse Ranch in California's Mendocino County is full of steep slopes and open meadows. The owners were struck by the dramatic experience of approach and arrival, where the edge of a cliff falls away and reveals a panoramic view of the forested valley below. Accordingly, the design was driven by their early vision of the guest experience: a long, climbing drive; a short, shaded walk to a sheltered welcoming area; and then, upon entering the house and rounding a corner, taking in the view.

The design evolved from a concept of how guests would approach the site and experience nature first hand. The site features steep slopes and vegetated areas of open meadow, manzanita thickets, and forests of oak, Douglas fir, and madrone.

A main house overlooks the valley and two guest cabins are carefully perched on natural, undisturbed clearings in the woods. The two cabins are satellites tethered to the main house's center of gravity, sharing its material palette of reclaimed wood, cor-ten steel, and floor-to-ceiling glass. The cabins depend on the main house as a meal-time and social gathering place, but each offers guests unique vantage points and the privacy of a standalone bathroom, desk, covered porch, and fire pit.

The main house is organized around a central living-dining-kitchen pavilion used for socializing and a more private bedroom-study pavilion. These spaces are designed to keep residents immersed in nature, with rooms defined by natural clearings and trees instead of walls and windows.

Intrigued by the precision and innovative design of Loblolly House, the owners favored building techniques that would touch the site lightly and reduce construction waste. As a result, the design uses off-site modular construction throughout with varying degrees of fit-out. The main house is comprised of two primary and 11 secondary modules, while the guest cabins are made from single, mostly-completed modules craned into place and set onto concrete piers. The factory-built modules were carefully transported up winding roads and set in place without harming a single tree.